Marketing

How to effectively do Email Marketing for Website?


Email marketing is something which is incredibly ignored by a lot of marketers, yet it remains one of the biggest mediums of promoting your website. Email marketing is not spamming in case you are wondering. Here are some creative and Read more

Website Marketing using Social Media


A few years back, concept of promoting an online business through social media was nonexistent. Now, due to extensive development of social networking sites and trends of blogging, social media has become a great platform for website promotion. I find Read more

Traits of a Successful Internet Marketing Provider


Acquiring services from a company which specializes in internet marketing is a growing trend these days. Webmasters are hiring professionals to promote their website. It is no surprise because the competition in the online world is getting tighter with Read more

5 Creative Ways to do Email Marketing for Website


Many people will tell you that email marketing is dead and gone and indulging in it is a waste of time. To debunk such claims, I stand before you as an example of successful, lucrative and fruitful email marketing. Read more

5 Small Business SEO Marketing Techniques


Small online business owners have tough decisions to make regarding their website marketing strategies. I started as a small business owner myself; in fact my website still falls in that category. I know how difficult it is when you cannot Read more

Selling Clothes Online Effectively


In the world of today, everything is going online. Web now provides unlimited opportunities for people with any kind of businesses. Similarly, online clothes’s selling has also become a booming online business in recent years. The plus point is Read more

How to Sell Clothes and Make a Living out of it?


Have you ever wondered what is prompting people to do online businesses these days? Particularly buying and selling have become very common. People now prefer to buy stuff online as it is very convenient and business owners nowadays want Read more

A Beginners Guide to Selling Books Online


Selling books online is slightly different from selling random things online. It requires knowledge and delicacy. I say slightly different but equally easy. If you are considering an online book selling business then let me congratulate you on your Read more

Finding Items that Sell Online


When opening an online selling business, it is only logical to first find the things that will definitely sell online and bring you profits as well. There is no point in waiting for months for an item you posted, Read more

Some Creative Ways for Free Online Selling


Online selling these days in attracting many people, so naturally more and more people are getting interested in selling stuff online. Many people are actually giving up on their conventional selling and retailing business and are switching to online Read more

Website Marketing using Social Media

Posted on by admin in Marketing Leave a comment

A few years back, concept of promoting an online business through social media was nonexistent. Now, due to extensive development of social networking sites and trends of blogging, social media has become a great platform for website promotion.

I find social media to be the easiest way of promoting anything. It is convenient to make accounts; there are multitudes of people that take everything on that media very seriously. I found a lot of fun in promoting my website through social media.

Another factor which makes social media marketing very successful is the price factor. There is no or very little cost.

Promoting website through social media

Here are the ways through which you can advertise your website. As you’ll see they are very hassle free.

Blogging

Make a blog about your business website and host it on your own domain. If you update the blog regularly and you have interesting info to share, people will visit the blog and improve your website’s rank eventually. You can keep a close relation with visitors and customers via blogging. Relevant sites may link your blog to their sites.

Social networking sites

Inevitably you have to promote your business on websites like MySpace, Facebook, Flickr etc. Imagine the amount of people who visit these sites every day. There is no denying that social networking websites have become an integral part of our lives, they are like our parallel virtual lives. Why not use this to your advantage? Make communities and discussion pages on these websites and promote your website.

Forums

Forums are the best way to get direct traffic to your website. However, many website owners use forums the wrong way. Do not spam a forum with your ads all over. Instead, you should become an active part of that particular community. You should participate in their discussions and maintain an active profile. After earning a good reputation and letting people know about your knowledge on that product, you can sell your website. I included my website’s link in my signature and that worked for me.

Social media marketing is very potent but it alone cannot bring your website success. You must follow the conventional marketing steps like SEO along with social media marketing – then it would do wonders for you.


Traits of a Successful Internet Marketing Provider

Posted on by admin in Build A Website, Marketing 1 Comment

Acquiring services from a company which specializes in internet marketing is a growing trend these days. Webmasters are hiring professionals to promote their website. It is no surprise because the competition in the online world is getting tighter with every coming minute.

In the name of internet marketing many inefficient and scam companies are ripping off people. The purpose of this article is to help you understand what a successful internet marketing solution is.

Telling a good internet marketing solution from a bad one

Trusting someone with management of a website is not a small thing. Make sure that you pick the right company. When you look for an internet marketing solution, check to ensure that they can do (or have done in the past) following tasks:

Increase website traffic – Number of visitors to your website should steadily increase. If you have visitors you can always make money. In other words your website cannot be unsuccessful if the traffic keeps coming. An efficient internet marketing solution provider will ensure that this happens.

Running successful ad campaigns – Internet marketing companies carry expertise in running ad campaigns. When I say running I do not mean launching only. Running an ad campaign and making profits out of it over a continued period of time is the real challenge.

Search engine optimization – Search engine optimization is very important as it directly affects the income of your website. Visitors will increase and the rate of your ads will go high in your website is ranked notably in search engines. Internet marketing should be completely focused on search engine optimization.

Converting offers – Finding offers that convert into money is the real challenge for any online advertiser. The internet marketing solution should be able to direct you towards such offers to keep the cash coming in. Reputed internet marketing solution companies keep a look out for converting offers all the time.

An accomplished website – The job of an internet marketing company is to make your website a success. The website should be held with great regard in its field. That would be the result of a successful internet marketing campaigns.

Good luck!


5 Creative Ways to do Email Marketing for Website

Posted on by admin in Marketing Leave a comment

Many people will tell you that email marketing is dead and gone and indulging in it is a waste of time. To debunk such claims, I stand before you as an example of successful, lucrative and fruitful email marketing. Email marketing is in full flow these days and it is important way of marketing your website. Those you ignore it regret it later on.

Spamming and spam emails are not to be confused with email marketing. Email marketing in true sense is the way by which you reach out to the customers who are half interested in your product. The idea is to offer them products according to their interests and likes rather than spamming their inbox.

Email marketing I have seen is the most underrated yet effective way of marketing a website. With email marketing you need to get creative as there is a rather thin line between email marketing and spamming.

5 inventive ideas for email marketing for website

Here are the 5 creative ways for email marketing for website that I found successful.

1)      Encouraging visitors to subscribe for your email – This can be achieved by putting in a subscription form on every page on your website. Email subscription ad should be well made, attractive and tempting to look at. This can be challenging but if your website carries a good reputation people will subscribe for it. You can add encouraging captions like “get valuable and discounted offers by subscribing” etc.

2)      Send out regular email newsletters – Email newsletters are your website’s voice that will reach customer on monthly or weekly basis. Include all the latest and exciting stuff about your business. The idea is to regulating the sales out of buying customers while encouraging those who are interested but haven’t bought yet. You can use bulk email programs like iContact, Constant Contact or AWeber and others.

3)      Make new offers through email – Every business has discounted and special offers for special customers or to make visitors your customers. Instead of waiting for customers to find out these offers, why not send them emails so they can know what you are up to. If you see that the sales are beginning to slide you can concoct new offers and email them to your subscribers. It works better than you think, trust me.

4)      Follow up emails – A customer who has been inactive for sometime can be brought back by some personalized emails showing concern. You can make new offers to the customer. If a customer has purchased from you, you can ask for feedback or thank him. Such emails build a personal bond between you and your customers. Do not ignore it.

5)      Include “signature” and contact details – Include contact details in every email you send. The email should contain the address of your company (if you have a physical address), phone numbers, email addresses and other ways through which you can be contacted. A customer feels safer when he has ways to “track” you down. A website gains credibility if it is not shy of letting out its contact details.


5 Small Business SEO Marketing Techniques

Posted on by admin in Marketing Leave a comment

Small online business owners have tough decisions to make regarding their website marketing strategies. I started as a small business owner myself; in fact my website still falls in that category.

I know how difficult it is when you cannot afford to hire quality help. Your website isn’t generating that much of an income and it is hard to invest in the beginning. You must be thinking and correctly so, that a website can never get big without proper marketing.

I have good news for you; you do not have to spend a hefty chunk of your cash to market your website. Arguably the cheapest yet the most effective way to make your website successful is through search engine optimization.

Here are 5 lesser known search engine optimization techniques that will promote your small business website effectively:

1. Keyword rich page title

The title for each page is very important. Write your title in rich keywords. Think about the keywords that are most related to your website. Then think from a visitor’s point of view that which keywords is he likely to use to look you up. Try not to ad filler words such as “and” “of” “the” etc. The page title will come out hyperlinked on a search engine when somebody looks up your page.

2. META tag description

META tag is a small description appearing in search engines. The META tag you write should contain a small description which should be less than 255 words (however, Google shows the first 60). The description should contain primary keywords and do not use keywords in META tags that are not in the content.

3. Keywords in headers

The headers of your content (H1, H2 etc) should contain keywords. Now days some developers do not use H1 tags but make sure that you do. Keywords should be inserted in two three headers at least. Filler words do not harm search engine ranking in this section.

4. Make first paragraph of body text keyword rich

Try to use the keywords in the beginning of first line of your first paragraph. Nevertheless, make your first paragraph keyword rich. But don’t overdo it. Just write down normal content and make sure that your keyword appears twice or thrice in that.

5. Hyperlink the keywords

Search engines focus on little things regarding keywords on your page. If the keywords are hyperlinked in your body text, the search engines assumes it to be of importance. Link the relevant web pages to the keywords. This tells Google or other search engines that the page you’re linking to should rank for the link anchor text you’re using.

It’s little things like this that will help boost your search engine rankings and increase your targeted traffic. The more targeted traffic you have the more money you can make!

Good luck!