Email marketing is something which is incredibly ignored by a lot of marketers, yet it remains one of the biggest mediums of promoting your website. Email marketing is not spamming in case you are wondering.
Comprehensive email content: If you send out an email which concentrates on a single product or service you’ll get very few hits. The email you send out should be detailed, informative and inviting. If you are sending it to 50 people, 40 should genuinely take interested. That is the principal I followed. Don’t overdo it but put everything relevant in that email.
Do not use images: Many email services by default block images for security reasons. Also, many users are unable to view images, this irritates the receiver. Flashy emails with lots of pictures don’t look serious these days. Use text and less pictures, put in comprehensive information and make your email “readable”. It should give out the look of a professional email rather than a movie poster.